Articles by Wen Lin Poh
Detailed guides, tutorials and case studies, to help you
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Rebecca Minkoff : Case Study
Rebecca Minkoff, a prominent player in the fashion industry, has one of the top-performing Shopify stores with impressive e-commerce growth. Read on to find out what strategies has Rebecca Minkoff used to make the brand profitable?
How to use a letter to increase prices and increase sales
Did you know that you can run a promotion without reducing your prices? It's true! In this age-old tactic of sending a price increase letter, with a twist for e-commerce stores, you can learn how to do just that.