Peloton : Case Study

Growth tactics to steal from onepeloton.com and implement on your online store.

Casper Mattress : Case Study

Growth tactics to steal from casper.com and implement on your online store.

How to use a letter to increase prices to improve profit margins

Increasing prices can improve margins, but only if customers are not alienated. Sending a letter to announce the price increase is a good way to raise prices without losing customers. Let's explore this further.