What is Compare At Price on Shopify?
Compare At Price is the data field of your products that can hold the value of a product's original price when the selling price is discounted.
This is how it appears on the product page:
In your Shopify Store admin, It can be found right next to your product's price field:
How can I Bulk Edit my Compare-At Prices?
You can manually edit this via the Shopify Bulk Editor. Go to Products from the home page, select the products of which price you'd like to change, click edit, and edit each Compare at price:
Or use Shopify's native CSV Import/Export method to manually edit the Compare at price field for each product and variant. The column you'd need to edit is the Variant Compare at Price.
If you're a user of Konigle, you can edit multiple Compare at prices all at once. Click Bulk Price Update, select the products to bulk update prices, and the enter a percentage to update all prices. Konigle will update all products with the new price, and autofill their compare at price fields with the original price:
This is what will happen on your product pages.
How Compare At Prices can increase your sales
Customers are always more delighted to see a product sold, but there is more to simply setting a discount to attract more sales.
Upsell to your customers
Look at the following example:
This business made an obvious comparison between two products, suggesting that the product with the higher compare at price is now a better value for money choice.
This is a common tactic for businesses that have multiple product tiers. This strategy however will only work if the customers believe these prices still make the products value-for-money. Remember to take into account your customer's optimal price points.
This strategy can also be used to create combo deals, helping them quickly understand how much they'll save from the original prices.
5% discount? 85% discount? You might need to change your original prices
Run promotions with different discount levels to find the optimal price-points of your customers.
If you find your sales only improving at large discounts, you may need to lower your compare at price. Similarly, if small discounts improve sales significantly, the product(s) might be underpriced.
Keep a history of your Compare At Prices
As the number of products you sell increase, it can become a challenge to keep your products priced and discounted correctly. Accidentally underpricing is a huge cost, especially if left undetected for long periods of time.
An app like Konigle can help you automatically keep a history of the prices you've set for your product, detect under-priced products, and help you fix them in minutes from your phone:
How do I remove Compare At Price?
Compare At Price on Shopify does not show on the product page when it has the same value or lower than the product's Price.
In Shopify, you can remove Compare at prices individually by deleting the value in the product's Compare at price field, or setting a value lower than the main Price field. This works for both editing individual product details or Shopify's Bulk Editor.
Konigle can automatically revert multiple products' prices after a promotion at a date set by you. This will clear all the Compare At prices, and set the main Price fields back to their original price values without any hassle: