Fliss Newland, a dynamic and driven professional with a strong background in sales, marketing, and e-commerce within the Food & Beverage sector. Fliss has over 7 years of experience in FMCG (Fast-Moving Consumer Goods) across various markets and functions. She possesses a deep passion for promoting healthy, planet-friendly, and vegan consumption.
Fliss's expertise primarily lies in FMCG sales and marketing, with notable accomplishments in the e-commerce domain. During her time as the E-commerce Lead for Malaysia and Singapore at Mondelez International, she spearheaded the development and execution of a comprehensive e-commerce strategy. Her responsibilities included trade and activation planning, innovation, and marketing across multiple B2B and B2C platforms. Fliss demonstrated her ability to navigate ambiguity, influence stakeholders, and deliver results in customer acquisition, negotiation, volume forecasting, performance marketing, and SEO.
Additionally, Fliss held the role of Sales Revenue Planning Manager for Seasonal Chocolate at Mondelez International, where she showcased her strategic acumen. In this capacity, she led the revenue growth strategy for UK seasonal chocolate gifting across various customer and retailer environments. Collaborating closely with sales, marketing, demand, and finance teams, Fliss consistently exceeded pricing and revenue targets. She also played a pivotal role in cost price increase strategy, return on investment analysis, price pack architecture, and the execution of new product development and exclusive customer strategies.
Currently, Fliss serves as the Commercial Director and Global D2C (Direct-to-Consumer) Lead at WhatIF Foods. In this role, she manages the company's website, focusing on enhancing user experience, conversion rates, and off-site traffic through social media marketing, search engine optimization, search engine marketing, and email marketing. Fliss brings her expertise in Shopify, fulfillment, SEO, SEM, paid media, and email marketing to drive business growth and establish high-conversion email flows.