Michelle Fu, a seasoned marketing manager with over 10 years of sales and marketing experience in both B2B and B2C sectors. Michelle has a proven track record of leading successful marketing campaigns and driving growth through integrated Omni channel digital marketing strategies.

Currently serving as the APAC Marketing Manager at SoftBank Corp, Michelle spearheads regional marketing efforts to boost customer acquisition and enhance brand awareness across Asia Pacific markets. Leveraging her 5 years of experience in technology marketing, she has implemented impactful strategies that have increased market share, forged strong partnerships, and delivered measurable results.

Michelle's key responsibilities encompass the development and execution of comprehensive regional marketing plans aligned with business objectives. She excels in collaborating with cross-functional teams to ensure seamless implementation of marketing programs. Michelle adeptly manages local marketing budgets, strategically allocating resources for maximum impact. Her expertise lies in identifying and prioritizing key markets and segments, and developing targeted campaigns that effectively reach and engage the intended audience.

Drawing on market research and data analytics, Michelle leverages insights to drive informed decision-making. Her ability to build and nurture relationships with key stakeholders, including media, partners, and customers, has played a pivotal role in achieving marketing success.

Throughout her career, Michelle has achieved remarkable results. She has launched highly successful regional campaigns, generating substantial new customers and revenue. Michelle's expertise also extends to partner marketing, where she has developed and executed programs that have led to new partnerships and incremental revenue growth. Notably, she has positioned SoftBank Corp as a thought leader in the industry through strategic media placements and impactful content marketing initiatives.