Getting your first order on Shopify can be a thrilling experience, but it is important to remember that it requires time and effort to establish a successful online store. Below are some tips to help you get started and set yourself up for long-term success.
1. Broadcast a message to your WhatsApp contacts with a link to shopify store products/all pages.
One actionable way to promote your Shopify store is to use WhatsApp. Start by creating a broadcast message to send to all of your contacts. The message should include a link to your store's products or a page where visitors can browse through your inventory.
You can also add a personalized message to make it more engaging for your recipients. For example, you can mention some of your best products, highlight any current promotions, or invite them to sign up for your newsletter to receive exclusive discounts.
Remember to include your store's branding in the message to make it easily recognizable to your contacts. Using WhatsApp as a promotional tool can help you reach a wider audience and generate more traffic for your store.
2. Paid advertising on Facebook.
According to a survey conducted by Shopify, the average conversion rate for a new online store is between 0.5% and 1.5%. This means that out of every 100 people who visit your store, only 1 or 2 of them will make a purchase.
Another way to increase the reach of your store is by using paid advertising on Facebook. By targeting specific audiences and demographics, you can ensure that your ads are seen by the people most likely to be interested in your products or services.
Basically, you can experiment with different ad formats and messaging to see what resonates with your audience and drives the most engagement.
Keep in mind that paid advertising can be costly, so it's important to set clear goals and measure your return on investment to ensure that you're getting the most value for your money.
3. Start an engaging Social media account.
Starting an engaging social media account can be a great way to connect with your audience and build brand awareness.
Consider creating a content calendar that outlines the types of posts you'll share each week. This could include industry news, behind-the-scenes glimpses of your business, or tips and tricks that your followers will find valuable.
Remember to respond to comments and direct messages. This can help foster a sense of community and loyalty among your followers. If your account grows, consider exploring paid advertising options to further increase your reach and engagement.
4. Offering free shipping
Offering free shipping can be a powerful incentive for customers to make a purchase. According to a study by UPS, 88% of customers are more likely to shop online when free shipping is offered.
Offering free shipping is a proven strategy for encouraging customers to make a purchase. Customers are more likely to buy a product if they feel like they are getting a good deal. By providing free shipping, you can make your products more attractive to potential customers.
You can also set a threshold for free shipping. For example, offer free shipping for orders that exceed a certain amount. This not only encourages customers to buy more products but also increases the average order value. Therefore, offering free shipping is an effective way to improve customer satisfaction and increase sales.
5. You could engage influencers too.
Influencer marketing is a popular tactic for driving traffic to Shopify stores. To implement this tactic, identify influencers in your niche and partner with them to promote your products on their social media channels. This can help you reach a wider audience and drive more traffic to your store.
And when you do get the orders coming in, don’t forget to offer 7-star customer service. Consider offering personalized recommendations based on customers' past orders.
Send follow-up emails to gather feedback and provide timely and transparent communication throughout the fulfillment process.
Remember, happy customers, can lead to positive reviews and word-of-mouth referrals, which can be invaluable for growing your business in the long run.