For any online store to thrive and succeed, promotion is the secret recipe that will bring you money. You need customers and to get them, you need to promote your Shopify store. A lot of advice you find recommends pouring money into ads. However there are alternatives to promote organically and build an online presence.
Email marketing is one of the most cost-effective ways to attract and retain customers. You can ask potential customers to sign up for an email list on your e-commerce store. Once they opt-in, you can send them promotions, product launches, or content at the most opportune time to build a relationship and increase sales.
Once you have established a subscribers list, Konigle's Bulk Price Editor tool can help you easily launch email and sms outreach campaigns informing your subscribers of any sales.
With billions of active monthly users, social media platforms are one of the best places to start promoting your Shopify store. You can use social media to promote your brand organically and generate decent results. Though organic social media take times and energy to develop, it can help you build an engaged audience that’ll follow, interact, and buy leading to high conversion rates.
Another effective way to promote your Shopify store is by creating high-quality and meaningful content about your brand. Then, distribute this content across social media platforms, email lists, and various websites to increase SEO rankings, share awareness of your Shopify store, and build a reputation as a knowledgeable brand. This can take the form of blog posts, videos, or other types of digital content.
Lastly, another way to both market your Shopify store and acquire more customers is through referral programs. Through these programs, you can utilize existing customers to acquire new clients. Make sure the reward system is double-sided to get the best results — give both the referrer and referee a discount. This reward system incentives your customer base to refer more clients. The new clients will also have an incentive to make their first order.
Konigle has an interesting tool known as the Customer Based Pricing tool that can help stores to price products based on customer groups, tiers and reward their loyal customers.