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What are examples of charm pricing?

Created on

These are some of the examples of stores using charm-pricing strategy

  1. Shopify has all the subscription prices ending with 9


  2. UniQlo has the price ending with 9.90


  3. Apple has the prices ending with 9

    Screenshot 2022-05-17 at 12.43.38 PM

  4. This is an example of one store on shopify, which follows psychological price strategy and has priced all the items ending with .95

    Screenshot 2022-05-17 at 11.07.01 AM

Our study on 1.5 million Shopify stores dataset shows that you can increase revenue by upwards of 10.04% just by using charm pricing :rocket:

Read more: How to use charm pricing in Konigle :sparkles: