What are examples of charm pricing?

These are some of the examples of stores using charm-pricing strategy

1. Shopify has all the subscription prices ending with 9
   

   

2. UniQlo has the price ending with 9.90
   

   

3. Apple has the prices ending with 9
   

   

4. This is an example of one store on shopify, which follows psychological price strategy and has priced all the items ending with .95
   

   

Our study on 1.5 million Shopify stores dataset shows that you can increase revenue by upwards of 10.04% just by using charm pricing

Read more: How to use charm pricing in Konigle