Konigle Community


Signup for Konigle Login

Why do most prices end in 99 in India?

Created on

According the Sellingnomics Issue 1 : Charm Pricing ~50 % of online stores in India (that they analysed) do indeed have their prices end in 9.

Screenshot 2022-05-27 at 3.58.54 PM

The reason is due to the psychological pricing effect of charm pricing and prices ending in 9 are very popular rounding technique to make prices look lower than they are.

You can read all about charm pricing at Sellernomics Charm Pricing issue