Why do most prices end in 99 in India?
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According the Sellingnomics Issue 1 : Charm Pricing ~50 % of online stores in India (that they analysed) do indeed have their prices end in 9.
![Screenshot 2022-05-27 at 3.58.54 PM](https://cdn.konigle.com/community/media/2022/aeb33b7308e1aa290528c91a78a4e0a41596c667_2_690x256.png)
The reason is due to the psychological pricing effect of charm pricing and prices ending in 9 are very popular rounding technique to make prices look lower than they are.
You can read all about charm pricing at Sellernomics Charm Pricing issue