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How to always set at a fixed profit margin on a Shopify dropshipping store?

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It is very common for product prices to change frequently if you are running a dropshipping store and using a dropshipping app. This is especially the case if you are dropshipping from AliExpress. This could negatively impact your profit.

What is the problem?

  • Typically the prices set by the dropshipping apps are actually the cost of procurement for you. This will have a 0% profit margin.
  • Even if the profit margin is not zero, as a sensible business owner, you would want to sell the products at a specific profit margin that makes sense for your business. With frequent changes in prices carried out by the dropshipping apps, it is impossible to manually correct the prices to give a profit margin that you have in mind.

How can you address it?

Setting a fixed minimum profit margin on your dropshipped products is very simple using the Konigle app. The app provides automation called Margin Protector which has got a special mode for dropshippers. Follow the steps below to install the app on your store and activate the automation:

1. Install Konigle app from Shopify App Store.

2. Click on Automatic Strategies>Margin Protector.

3.  Click on Create Pricing Rule Now.

4.  Choose Change with incoming price>Select products. 

5.  Hit Filters to select products. You can then narrow down your search for products or simply choose all Active products. Click Apply Filters.

6.  Proceed to Configure Rule.

7. On this next screen, dropshipping mode should be enabled.

8. Specify your price multiplier and price offset. Price multiplier is where the incoming price should be multiplied and price offset is an amount to be added after multiplying the price. A sample is provided for your reference.

9.  Click on Confirm Rule. 

10. Set your Rule validity dates and hit create>enable. 

11.  To view all your current set rules, head over to Pricing Rules tab.