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How to add Google Adsense/Ads to your website?

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2. Go to Google Ads, and create an account by clicking ‘Start Now’.

Creating an account on Google Ads
Creating an account on Google Ads

3. Once you create your account on Google Ads, click on ‘Tools’ on the left-hand column > ‘Google Tag’ > ‘Untitled tag’.

Linking your Google Tag to Google Ads
Linking your Google Tag to Google Ads

4. Provide a tag name, copy the tag ID (AW-XXXXXXXXXXX) and hit 'Save'.

Copy tag ID
Copy tag ID

5. Go back to your Google Tag Manager and click on "New Tag".

Creating a new tag on your Google Tag Manager Workspace
Creating a new tag on your Google Tag Manager Workspace

6. Enter a tag name and choose a tag type to begin setup.

Configuring Google Tag
Configuring Google Tag

7. Select ‘Google Ads’ > ‘Google Tag’.

8. Enter the Tag ID that was previously copied from Google Ads in Step 3 and ‘Save’.

9. A popup will appear, click on "Add Trigger”.

Add a trigger to the created tag
Add a trigger to the created tag

10. Select ‘All Pages’ as the trigger > ‘Add’ > ‘Save’.

1. Go to Google AdSense and create an account by clicking ‘Start Now’.

Creating an account on Google AdSense
Creating an account on Google AdSense

2. Complete your profile and connect your site to AdSense by clicking on ‘Let's go’.

3. Select your site URL and copy the AdSense code snippet (leave this tab open for later).

4. You should have already added a Google Tag Manager ID to your Konigle website (if not, see the FAQ section below). In a new tab, go to your GTM workspace and click on "Variables" on the left side of the screen.

5. Create a ‘New’ user-defined variable and name it as "ClientID".

Creating a new user-defined variable
Creating a new user-defined variable

6. Configure the variable as a ‘Constant’.

Configure the variable type
Configure the variable type

7. Enter your AdSense Client ID as the value (starts with "ca-pub-", "ca-ref-pub-", or "partner-pub-" and then followed by a 16-digit numerics). If you want to know more about Client ID, read this.

8. Click on "Tags" on the left side of the screen within your GTM workspace and create a new tag.

9. Rename the tag "AdSense Tag". Since there is no built-in tag in GTM for AdSense, use the 'Custom HTML tag'.

Using the custom HTML tag method
Using the custom HTML tag method

10. Paste the HTML code copied in Step 3 into the box.

11. Select ‘All Pages’ as the trigger and ‘Save’.

12. Test your changes in preview mode before clicking ‘Submit’ to publish.

13. To finish verifying your site, go back to Google AdSense. Click on 'Let's go'.

14. Next, go to Ads.txt snippet and copy the text.

Copying Ads.txt snippet
Copying Ads.txt snippet

15. To create a txt file, open Notepad (Windows) or TextEdit (Mac) and paste the copied text. Save as ads.txt

16. From your dashboard, go to Website > Home folder.

Konigle Dashboard
Konigle Dashboard
Access the home folder
Access the home folder

17. Under Site Verification, verify your site with Google AdSense by uploading the ads.txt file created in Step 15.

Verifying site with Google AdSense
Verifying site with Google AdSense

18. After the file has been uploaded, go back to Google Adsense to verify.

Here's a video guide on how to add Google Ads / AdSense to your website:

How to add Google Ads and AdSense to your website

1. What is Google Ads?

Google Ads allows you to create targeted ads on Google search results, websites, and mobile apps. You choose keywords, design your ad, set a budget, and pay a small fee for website traffic when someone clicks on your ad.

2. What are the benefits of using Google Ads?

  • Accurate Targeting: Reach ideal customers by targeting specific demographics, interests, and online behaviour.
  • Measurable Results: Track every click, conversion, and dollar spent with detailed analytics. Know exactly what's working and what's not, and adjust your strategy accordingly.
  • Global Reach: Expand your market globally. Target audiences across the globe and tap into international opportunities.

3. What is Google AdSense?

If you have a website with good traffic, AdSense can help you make money. It displays relevant ads and you earn a commission for each click. So, while you create great content, Google matches your audience with ads and everyone benefits.

4. What are the benefits of using Google AdSense?

  • Passive Income Potential: Earn money as you create content! Every click on an ad adds to your revenue stream.
  • No Upfront Investment: Unlike other monetisation methods, AdSense requires no startup costs. It's free to join and free to use.
  • Variety of Ad Formats: Choose from different ad formats, like text, display, or video, to seamlessly integrate with your website design.

5. Should I use Google Ads or Google AdSense?

Well, it depends! If you're a business owner aiming to reach new customers and increase website traffic, Google Ads is the perfect solution. If you're a website owner with good traffic and want to monetise your content, Google AdSense is the way to go. But hey, if you're feeling ambitious, why not give both a try?

Google Ads and AdSense work together to create a mutually beneficial relationship that powers the online advertising ecosystem. Businesses gain targeted exposure, website owners generate revenue, and users find relevant products and services. It's a situation where everyone wins.