Scroll depth measures how much a user scrolls down a web page on a website. It's crucial for e-commerce sellers to assess visitor interest, identify low engagement areas, enhance user experience, and monitor SEO and marketing campaigns.
Robots.txt is a file that tells search engines which website pages to crawl. It is crucial for SEO as it controls indexing, ranking, and improves website performance while protecting sensitive information.
A website that is optimized for organic traffic, has solid SEO fundamentals, publishes content often, has marketing automation built in, has no agency lock-in and focuses on performance rather than looks is what makes a website good.
Manufacturing company websites provide product information, establish thought leadership, offer technical resources, customer testimonials, case studies, and other content to capture search engine demand and grow business.
CMS stands for Content Management System. It’s a wonderful software application that empowers users to effortlessly create, manage, and modify digital content on a website, even without any technical expertise. It offers an intuitive interface and a handy set of tools that make the process of content creation and publication a breeze.
The science behind Nike's product imagery, that helps with conversion rate optimisation for over 60 million visitors per month.
Simple explanations to jargon
GMV stands for "Gross Merchandise Value," which refers to the total amount customers pay before any deductions such as fees, discounts, or returns. It is important to note that GMV and revenue are not interchangeable terms.
Average order value (AOV) is an eCommerce metric that measures the average total of money buyers spent on every order placed over a defined period of time.
Apple launched the Apple Vision Pro, a mixed reality headset. Here are 3 tactics a DTC brand can copy when it launches a new product.
Content plays an important role in any Shopify store. It provides an opportunity to get to know your brand without selling, and is key to ranking higher on search engines and acquiring more backlinks. Decathlon is a prime example of using content for SEO
Nike has achieved success with their pricing strategy of price skimming. They set higher prices for newly released products, then slowly lower the prices over time. This allows them to make a profit, even when demand has slowed.
Read our report on 2025 ecommerce growth projections for South East Asia.
Our study of over 1.5 million ecommerce stores to answer the question, does charm pricing work ?
Database of top web development companies by city ranked by their Google Reviews
Excel at Commerce
Experiences of Operators in the ecommerce space
How to position a brand in a competitive landscape? Fliss Newland from WhatIF Foods, a planet-based food company, explains about brand positioning.
Every online buyer wants free shipping. Ross Brenner from Profit Trust, a shipping auditing platform, shares insights on how companies can optimize their shipping costs to increase profit margins.
Understanding the key components of a comprehensive marketing strategy can significantly enhance your profit margins.With 23 years of career experience in this sector, Alexandro Wibowo shares insights on achieving success in digital business.
Excel at Commerce is a podcast offering insights from brand operators in over 80 countries on e-commerce tactics and strategies. Guests share their experiences on topics like shipping, marketing, selling expensive items online, starting an e-commerce business, brand positioning
How to start an e-commerce business? Michelle Fu from SoftBank Corp, one of the leading platform companies in Japan, shares her valuable insights on starting a business.
Can you sell expensive items online? Mitchell Jiang from RISIS, a premium retail company, shares insights from his career experience.
How to build a brand from scratch? Navalayo Osembo, Co-Founder and CEO of Enda Athletic, explains her journey of building Enda Athletic.
Master this crucial product field to make your products more attractive and improve profits on your Shopify store.
Definitive guide to implement dynamic pricing on a Shopify store and improve profit margins
Sending Back in Stock Alerts can add almost 5% increase in sales and improve profit margins by over 10%. Here's how
Grow your online store with scheduled price changes. We go in depth on this profit improvement tactic and show how it can help grow your store cost effectively.
Looking for the Best Shopify Inventory Management solution in 2023? Streamline your inventory processes and boost your profitability with Inventory Management Tool. Inventory Management on your Shopify store can be complex. Here's a guide to make it easy.
Shopee is a fast-growing online shopping marketplace that is known for everyday good prices. It is famous for deals and promotions. It is also famous for its commercials and mildly irritating notification tone on its app. The platform has also provided a lot of people with a cost-effective way to start an online business.