DTC metrics

In a direct to consumer business model with a website to sell online, we have an opportunity to measure almost any metric. To be successful the most important aspect of tracking progress is to focus on metrics that matter. So, what are the dtc metrics that matter ? Here's what successful DTC operators have to say.

Nik Sharma

Nik Sharma runs Sharma Brands and is well known for running highly cost effective yet scalable customer acquisition strategies. He describes DTC metrics as main metrics and advertising KPIs.

Main metrics

Advertising KPIs