Is Google Sites a Good Website Builder?

When you want to build a simple website with basic functionality, the first website builder that comes to your mind is Google Sites.

It’s free, easy to use, and integrates well with other Google products. It can help you create webpages, embed other Google apps, add Google Maps and collect leads.

But is it good enough for a small business to drive more business online? (Isn't that the purpose of a website?)

And also why we think Konigle might be a better option if you are serious about expanding your online presence.

Pros of Google Sites

1. Easy to Use

Google Sites has a simple drag-and-drop interface, making it accessible even for those with no technical experience. Even though it has basic templates and designs, it gives a starting point.

2. Completely FREE

It is completely free and does not have any monthly subscription and also seamlessly integrates with Google Workspace (Docs, Sheets, Drive, etc.), making it useful for internal documentation and collaboration.

But please note that Google has removed the business.sites option which helped small businesses to publish their website on that domain, for ex: business.sites/konigle

Now you need to purchase a domain, or you will just have a basic https://sites.google.com slug for your website.

3. No Hosting Required

Even though there are other open-source website builders like WordPress, they require you to take care of hosting. But Google Sites is hosted by Google, so users don’t have to worry about server management or anything else.

4. Basic Website for Quick Deployment

If you need a simple website for personal projects, portfolios, or internal company pages, Google Sites is a convenient solution. It is ideal for creating simple pages like privacy policy, contact us etc when you don't really need a full website but just need these simple functions.

Limitations of Google Sites

1. Limited Customization

While easy to use, Google Sites offers very little design flexibility, making it difficult to create a unique and professional-looking website. Almost all sites would look identical due to this.

If you want to stand out, you might need to hire experts.

2. Not Scalable

It lacks essential business tools like advanced SEO, e-commerce functionality, and third-party marketing integrations, making it unsuitable for scaling a business beyond a point. Also, the possibility of getting new leads is minimal due to these limitations.

3. No CMS

Google Sites does not support blogging, which limits its potential to use articles to rank for certain topics around your business/service.

Yes, you can use other software like Blogger or Medium, but it would be quite scattered and not easy to manage all of them.

4. Limited Third-Party Integrations

It works well within the Google ecosystem but does not integrate smoothly with external marketing and analytics tools. It forces you to integrate only with Google products and there is very little scope for other advanced options.

Who Should Use Google Sites?

The primary mission of Google Sites is to allows users to "effortlessly create impactful team sites." Anyone can use Google Sites to easily create and host simple business websites for free. - Google Sites

According to Google as well, here is who should be using this:

• Individuals or businesses that don’t plan to grow online – If you just need an online presence for the sake of having one, without plans to drive traffic, generate leads, or sell products, Google Sites is sufficient.
• Small teams needing internal documentation – Google Sites is a good option for creating private portals or knowledge bases within a company.
• Temporary or one-time projects – If you need a quick, disposable website for an event, school project, or informational page, Google Sites works well as there are no commitments.
• Non-marketing-focused users – If you are not concerned about branding, SEO, or sales, and just need a simple page with basic information, Google Sites is easy and free.

What Makes a Good Website Builder?

• Ease of Use – A simple interface that allows users to build and update their websites quickly.
• SEO Optimization – Tools to help rank higher in search engines and attract organic traffic.
• Customizability – A flexible design system that lets businesses create a site matching their brand.
• E-commerce & Lead Generation Features – Tools for capturing leads, processing payments, and follow-ups.
• Integration with Business Tools – Support for CRM, email marketing, and advertising pixels within the software.
• AI-Powered Website Creation – Smart automation that helps generate pages, optimize content, and improve user experience with minimal manual effort.
• Speed and Performance Optimization – Websites should load fast and be optimized for mobile, ensuring an amazing user experience.
• Scalability – A good website builder should grow with your business, allowing for easy updates, product additions, and expansion into new markets simultaneously.

Why Konigle is a Better Choice for Your Business

1. SEO-Friendly

Konigle helps businesses rank higher on Google with built-in SEO tools, customizable meta descriptions, and clean URLs.

2. Business-Focused Features

Unlike Google Sites, Konigle includes lead capture forms, pop-ups, email and SMS marketing to engage your customers and get new people to the funnel.

3. High-Level Customization

Fully customize your website’s design to match your brand and attract the right audience. Also, use custom code if needed.

4. Marketing & Sales Tools

Konigle integrates with marketing platforms, enabling automated customer engagement and conversion tracking. There are inbuilt tools for important features like engagement, collecting leads and nurturing them.

5. Easy Setup with AI

You can launch a website in minutes with AI-powered chatbot - Tim and make improvements with it.

Not just this, there are 30+ reasons why you should use Konigle if you are a small business looking to scale your online presence.