Nik Sharma's DTC metrics
Updated on 25 Nov, 2021 | 5 min read
Nik Sharma, known as the 'DTC' guy, runs Sharma Brands and Masala Capital. Nik excels in cost-effectively scaling online DTC brands. Here's his take on what KPIs/metrics should a DTC store track.
In an AMA at the recently concluded Ecom World Conference, Nik Sharma 'The DTC Guy' , answered one of the most important question for Direct to Consumer online store owners - What are the most important metrics or KPIs to track for DTC stores ?
According to Nik, there are two major categories of KPIs :
Fundamental Metrics (he referred to them as the main ones)
- Bottom line/ Profit Margin
Marketing KPIs (he referred to them as advertising kpis)
- Cost of Customer Acquisition
- Customer Life Time Value (LTV)
- Site Conversion Rate
- Average Order Value
- Units per transaction
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