Nude Seafood Case Study
How Konigle revamped one of Singapore’s top seafood restaurant websites with a modern design, smoother navigation, and a dedicated reservation applet.
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Summary
Nude Seafood, one of Singapore’s top seafood restaurants, was facing severe website and SEO issues — from ranking for the wrong keywords like "Singaporean nudes" to offering a poor mobile experience with a very confusing navigation.
Konigle revamped their entire website and tech stack with a clean design, easier user experience, SEO-optimised content, and a custom reservation applet.
The result?
A brand-consistent, mobile-first website that communicates the restaurant’s value clearly and drives more reservations.
Lets go through some major issues and their fixes
Ranking for the wrong terms
Since the name of the restaurant was Nude Seafood, it was confusing the search engines to some wrong intents.
It was ranking for terms like: Singapore Nudes, nude wedding, restaurant porn, asian nudes etc.
Why?
The reason for this is that since there was no schema and structuring, the search engines mistook it for some unrelated terms.
Fix
Implemented a proper schema, which includes menu items, local business details for the website. Also created some pages like /nude-seafood, so that page can rank, and it fixes the confusion.
New Reservation Flow
See the difference to the all ordering flow and compare with these video recordings.
Outdated Design & Poor Visuals
Problem
Boring layout with low-quality visuals and inconsistent branding. Pages very were basic and very hard to navigate on mobile.
Our Fix
Complete visual revamp with modern branding, hero sections, better typography, and consistent brand colours. This helps the website look much more connected and consistent.
Better Components
The old website used plain text and unstructured visuals, which made pages look boring and hard to interact with. There were no reusable or dynamic components—just blocks of content stitched together.
What we did
We redesigned the site using clean, reusable UI components that follow consistent brand styling. Every section now has a clear purpose—menus are interactive, offers are displayed with proper design principles, and call-to-actions are easy to find and use.
The layout is structured for both readability and performance, especially on mobile where faster navigation and better flow have significantly improved the overall user experience.
Final Note
A lot of local restaurants like Nude Seafood don’t suffer from bad food — they suffer from bad presentation online. A well-built site that’s fast, clear, and optimised for mobile can make all the difference in getting discovered and increasing conversions.
