Actionable Intelligence
Contents
Actionable intelligence is the ability to use data to make impactful decisions.
What is actionable intelligence?
The ability to use data, both internal and external, to directly improve business outcomes is called actionable intelligence. Actionable Intelligence focuses on data is relevant and can be acted upon.
An example of actionable intelligence is tracking traffic from crawlers to a website. If a website is getting traffic from search engine crawlers, then it is likely to index and rank for search queries. If you're getting a lot of traffic from AI crawlers then it would be a good opportunity to either block this using your robots.txt or license content to the AI company.