Alt Text

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Alt text, a brief description behind images on websites, enhances website inclusivity and discoverability. It benefits visually impaired users, search engines, slow internet users, and improves overall user experience. 

Have you ever wondered about the small snippets of text hidden behind images on websites? These messages, often overlooked by casual visitors, communicate in a way that reaches a broader audience than you might imagine.

Today, we're decoding alt text, highlighting its ability to make your website more inclusive, discoverable, and, honestly, just plain amazing.

What is Alt Text?

Picture a fluffy cat wearing a tiny sombrero. Cute, isn't it? But what if you can't see the image? This could be due to a faulty internet connection or because you're using a screen reader due to visual impairment. This is where alt text comes into play. It's a brief description behind the image, explaining what it depicts in simple and clear terms.

Who Needs Alt Text?

Think of alt text as a bridge that connects your website to a diverse audience:

  • Visually impaired users: Screen readers use alt text to describe images verbally, making your content accessible to everyone.
  • Search engines: Google and other search engines use alt text to understand the context of your images, potentially improving your website's ranking in image searches.
  • Slow internet users: When images take a long time to load, alt text provides a preview of the content, keeping visitors engaged.
  • Everyone: Clear and concise alt text improves the user experience, making your website more informative and easier to navigate.

What Should Alt Text Say?

Don't worry, you don't need to compose a Shakespearean sonnet for every image! Here are some key guidelines for crafting effective alt text:

  • Be concise: Aim to keep the description under 125 characters, making it clear and direct.
  • Be accurate: Ensure the image is described accurately, without unnecessary details or embellishments.
  • Use keywords: Incorporate relevant keywords naturally, but refrain from overdoing it.
  • Be functional: For decorative images, a simple description like "Image of a decorative cat" may be adequate.
  • Think about context: Take into account the surrounding text and the general theme of your page.

Alt Text Image

Let's apply these rules using an example:

  • Image: A photo of a child laughing while playing with a colorful kite in a park.
  • Ineffective alt text: "Kite, park, child." (Too vague!)
  • Effective alt text: "A young child gleefully runs through a park, holding a rainbow-colored kite that dances in the wind." (Descriptive, engaging, and keyword-friendly!)

Alt Text SEO

Remember the search engine bots? They appreciate alt text as it helps them comprehend your images and their relation to your website's content.

This could potentially enhance your website's ranking in image search results. Therefore, optimizing your alt text with pertinent keywords can be an effective way to attract more visitors to your website.

Alt Text Examples

Now, let's explore some real-world examples:

  • Product image: "A handmade leather wallet with detailed stitching and a vintage coin pocket."
  • Infographic: "A vibrant chart comparing features of various electric cars."
  • Blog post image: "A woman wearing a chef's hat is whisking batter in a rustic kitchen, surrounded by fresh ingredients."

Embracing alt text allows you to provide descriptions, enhancing the accessibility and discoverability of your website.

It also makes your website more engaging for all users. Therefore, when you add an image next time, remember to carefully craft these hidden words. This will add a new layer of meaning and inclusivity, making your website come alive.


Remember, alt text is more than just an SEO tool; it's an opportunity to be a voice for those who might otherwise be overlooked. It helps to enrich your website's narrative, ensuring everyone can appreciate its beauty, one image at a time. So, venture forth and master the world of alt text! Your website and its visitors will be grateful.