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The checkout is a shopping process where buyer finalizes their purchases and pay for certain products. Basically, It's a series of specific steps that a buyer must follow when purchasing products in an e-commerce store.

What is the meaning of online checkout?

Basically, checkout meaning is the process of buying products within a shopping cart. The checkout process is the last and most important phase of an eCommerce website. It is where the buyer prospect finalizes choices about the items, selects some add-ons, confirms shipping methods, and then provides a checkout payment gateway.

Self-checkout line starter pack meme

Some major Steps are included in the eCommerce Checkout:

  • Pre-checkout Process
  • Add to Cart(products)
  • Billing Info
  • Shipping Info
  • Shopping Method
  • Securely Payment
  • Order Confirmation
  • Thank You Page

Your store checkout page is where you will convert your visitors into potential customers. Shoppers with intent will enter your checkout process to complete their purchase, if this isn’t well optimized they could abandon it.

Any small element error can be a reason for losing sales, but also, any small element improvements like well design CTA buttons can aid user experience can also increase your sales.

One-page Checkout vs. Multi-page Checkout

As the name suggests, a one-page checkout is a single page that allows buyers to add their checkout payment details such as credit card information, see an overview of their products, and checkout, all from a single page.

The one-page checkout shows all the payment options and the shipping details on just one page, instead of asking buyers to go through several steps. If you are an online seller and want to make your checkout flow more user-friendly and convenient, the one-page checkout provides an excellent option.

Checkout process excellence gif

Multi-page checkouts are the most common form of checkout pages used by online sellers. Essentially, it just means having to go through a few pages before you can check out, each of which is designed to collect specific details needed to process the order.

As an online seller, you need to make sure that each page has been sharply optimized for conversions. When set up perfectly, multi-page checkouts are just as effective as single-page checkouts and can help you increase sales significantly on your eCommerce store.

Major Checkout Process Statistics and study

According to research from Baymard, the average cart abandonment rate in 2022 is around 69.99%. At the end of 2020, 1 out of every 5 buyers abandoned carts due to a too-long / complicated checkout process.

If you observe amazon sending you an email with a product promotion, that’s motivation and a trigger for buyers. Buyers click on the link and get to the product page.

They read or check products and reviews, and look at the picture, all of which increase curiosity. after that Add to Cart is the indication to initiate the checkout process.

What is the flow of the checkout process?

Online checkout process flow chart

The checkout process in ecommerce usually includes the following steps for your awesome customers:

  1. Adding items to the cart: Customers browse the website, select the products they want to purchase, and add them to their shopping cart.
  2. Reviewing the cart: Customers have the ability to review the items in their cart, make any necessary adjustments, and ensure that they have selected the correct quantities.
  3. Proceeding to checkout: After customers are satisfied with the items in their cart, they proceed to the checkout page.
  4. Entering shipping information: Customers provide their shipping address and select their preferred shipping method.
  5. Selecting payment method: Customers can choose their preferred payment method, which may include credit/debit card, PayPal, or other payment options.
  6. Entering payment details: Customers enter their payment information, which may include credit card details or their PayPal login.
  7. Reviewing and confirming the order: Customers can review their order details, including the items, shipping address, and payment method, before confirming the purchase.
  8. Placing the order: Once customers confirm their order, they submit it for processing. They may receive an order confirmation email or a page with a summary of their purchase.

To provide a positive customer experience and increase conversion rates, it is important to ensure that the checkout process is smooth, user-friendly, and secure.

Ecommerce checkout flow best practices

Some best practices you should follow to optimize checkout process are as follows. With that, konigles Shopify Checkout Optimizer understands your AOV, which products are getting discarded or abandoned at checkout, and which products are getting bought together and sends alerts to your team to close high-value abandoned checkouts.

Read More: Understanding Shopify Checkouts

Konigle's shopify checkout optimizer tool
  1. Offer multiple checkout payment methods.
  2. Provide different shipping methods.
  3. Be clear with the details.
  4. Provide personal details security.
  5. Make support channels always available.
  6. Pay attention to coupon codes
  7. Send a reminder when you receive abandoned carts.

Read More: Checkout with Shopee

Frequently asked questions