Content pruning
Content pruning is the practice of removing outdated, low-quality, or non-performing pages from a website to improve user experience and maximise crawl budget on search engines.
Although not always true, regularly pruning content based on a deeper understanding of your website visitors behaviour can help improve page rankings and organic traffic.
Content pruning is usually done in order to:
- Improve website quality by removing irrelevant information
- Remove content that may be penalizing search engine rankings (i.e. thin content or duplicating content)
- Free up resources like crawl budget so that higher-quality content can be promoted
- Maintain brand consistency by removing content that no longer aligns with the brand's current image.
- Author
- Wen Lin Poh
- Published
- January 26, 2025
- Updated
- January 27, 2025