Konigle

Conversion Rate

The percentage of visitors who take a desired action on your store.

Conversion rate is a key metric that measures how many visitors to your store complete a desired action, such as making a purchase, signing up for a newsletter, or downloading an item. It reflects the effectiveness of your e-commerce efforts in turning visitors into customers or leads.

Example:If 300 visitors browse your e-commerce store in a month and 60 of them make a purchase, the conversion rate would be calculated as:(60 ÷ 300) × 100 = 20%

Types of Conversion Rate Calculations:

  1. Total Conversion: Total conversions ÷ Unique visitors
  2. Subscriber Conversion: New subscribers ÷ Unique visitors
  3. Shopper Conversion: New customers ÷ Unique visitors

Conversion Actions:

Desired actions that contribute to conversions include:

  • Purchasing products
  • Becoming a registered user
  • Saving payment details for quicker checkout
  • Signing up for newsletters
  • Upgrading to premium services
  • Downloading resources like e-books or software
Author
Published
November 21, 2024
Updated
November 22, 2024

Frequently Asked Questions

Simply, the online marketing industry assumes an average conversion rate in e-commerce of 1%, meaning that, in practice, every 100th buyer buys something.

Conversion rate is significant because it allows you to lower your buyer acquisition costs by getting more value from the visitors and customers you already have.

Conversion rate is affected by many elements like page design, page layout, font or text, images on the page, and so on.