Cookies
Small data files used to enhance online shopping experiences.
Cookies are small files stored on a visitor’s browser by e-commerce websites to improve user experiences. They help retain login credentials, track browsing behavior, and customize shopping journeys by displaying personalized product recommendations, welcome messages, and targeted ads.
What are Cookies Used For?
Initially, cookies were used to manage shopping carts, allowing buyers to save their selected items while continuing to browse. Today, their functionality has expanded to include:
- Customer Authentication: Automatically remembering repeat users’ login details.
- Session Management: Tracking navigation patterns during and across visits.
- Browsing Habit Analysis: Collecting data to generate usage statistics and improve targeting.
Types of Cookies:
- First-party Cookies: Set by the website being visited, enabling features like login retention.
- Third-party Cookies: Set by external websites, often for ads and analytics.
- Session Cookies: Temporary cookies cleared after the session ends.
- Persistent Cookies: Stored long-term, retaining user data like addresses or preferences.
- Secure Cookies: Transmitted only over secure HTTPS connections.