Customer Acquisition Cost
Track the cost of acquiring customers to optimize your growth strategy.
Acquisition Cost (CAC) measures the total expense incurred to acquire a single customer, including marketing, advertising, and promotional costs. This metric is vital for evaluating acquisition strategies and determining the effectiveness of your marketing efforts.
Understanding CAC allows e-commerce businesses to make informed decisions about budgeting and resource allocation. By optimizing CAC, companies can improve profitability and invest more efficiently in growth initiatives.