Customer Lifetime Value

Maximize profits by understanding your Customer Lifetime Value (CLV).


Customer Lifetime Value (CLV) measures the total profit a customer generates for your business throughout their relationship. By evaluating factors like purchase frequency, average spend, and retention, e-commerce businesses can use CLV to shape smarter marketing strategies, improve customer loyalty, and optimize resource allocation.

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Published
November 21, 2024
Updated
November 22, 2024

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