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Discount pricing

Discount pricing is a promotional pricing tactic that helps to generate more sales for a limited time period by reducing the original price of goods.

Discount pricing is a marketing ploy, where products or services are offered at a reduced price to attract customers and increase sales. Usually products or services are discounted for a limited time frame on a website and the original price is shown next to the discounted price to highlight the price difference.

A discount pricing campaign is also accompanied by an email campaign that a website sends out to its mailing list informing them of the discounted prices to get them to visit the website.

Published
Updated
November 8, 2024

Frequently Asked Questions

For example, if your product cost is $50, with a 10% discount, the final price would be calculated by subtracting 10% of $50, from $50, or equivalently, calculating 90% of $50: 10% of $50 = 0.10 × 50 = $5...$50 - $5 = $45.