Dynamic Pricing

Dynamic pricing is the practice of using algorithms to adjust the price of a product or service on a website or mobile app in real-time based on a variety of factors such as the customer's location, browsing history, purchase history, and the availability of the product or service.

This allows a website to better match the price of their products or services to the demand for them, and to respond to changes in the market more quickly. Some websites may also use dynamic pricing to offer personalized pricing to different customers based on their perceived willingness to pay.