FOMO
FOMO stands for fear of missing out.
Digital marketers run campaigns by offering time bound discounts that website visitors feel that they will regret it if they do not purchase a product on time. Basically, this leaves buyers anxious and regretful feeling to take action because they don’t want to miss it. This is a very common feeling that almost everyone has experienced while shopping for something.
- Published
- November 28, 2022
- Updated
- November 8, 2024