Gross Sales
The total revenue generated by a business from sales transactions over a specific period.
Gross sales represent the total amount of money earned from sales before any deductions or expenses. In e-commerce, this includes the price of all items sold, along with taxes and shipping fees. Tracking gross sales is essential for understanding the overall health of a business and setting sales targets.
How to Calculate Gross Sales
Gross sales can be calculated by adding up the total revenue from all sales transactions during a specific time period. This figure doesn’t account for returns, discounts, or any other expenses.
Formula:
Gross Sales = Total price of all items sold