Free guide to improve profit margins for online stores. 🚀 Read now

JBP

Updated on

JBP helps customers goods suppliers and eCommerce store owners to build good relationships that benefit both and improve the eCommerce experience.


What is JBP?

JBP stands for Joint Business Planning. It's like share business planning, JBP is building winning relationships that benefit both suppliers as well as sellers and improve the good experience for consumers through clear insights.

Basically, JBP is an alignment process between the goods suppliers and sellers that produce breakthrough business plans. The main objective of JBP is to set the alignment of goals and some action plans between the two collaborative parties.

For sellers and suppliers, having a JBP can produce a win-win strategy in growing sales. An effective joint business plan allows suppliers to build stronger relationships with their sellar so both partners can mutually support and take benefit from each other.

When a seller and supplier understand each other's needs and agree on common objectives, they can share insights to support each other and that helps to improve sales, product growth, and processes.

Benefits of JBP

Some benefits that actually helpful while using the JBP model can be not only financial but educational as well.

Alignment: JBP being aligned on objectives creates clarity on all other areas of the business for both partners. Agreeing on the same goals, no matter how and when they are calculated, keeps both seller and supplier accountable and benefits both to meet expectations.

Exposure: Partnering with another business can bring new consumers and a new platform. In a simple seller/supplier JBP, the seller can sell the supplier’s product to its potential shoppers. At the same time, shoppers loyal to the supplier’s product can be visited the seller's eCommerce store for the first time.

ROI: By partnering with another business with a common goal, the benefits above will provide a better return on investments for both parties when the plan is executed correctly.

JBP Objectives

JBP is designed to deliver shared benefits or objectives, mutual accountability, and a perfect work strategy.

  • Shoppers profile creation
  • Time to time opportunity identification
  • The alignment process focused on the same goal
  • JBP including Scorecards and Strategies for both
  • Mutually understanding joining plan development
  • Understanding the seller Economics
  • Differentiate JBP and Align It
  • Maintain good contact with customers

Levels of JBP

There are mainly three levels of JBP present.

1. Foundational Level: In this aligns with basic metrics of sales, expenses, profit,

etc. Plan for upcoming new product introductions and necessary adjustments, etc.

2. Advanced Level: Deeper planning. Foundation Level + more complex analysis such as supply chain/logistics efficiencies, and shopper marketing process.

3. Leadership Level: This is the highest level of commitment. Advanced Level + significant investment

in high-return elements of joint value generation such as new product innovation, equity building, and joint

products.