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JSON-LD stands for JavaScript Object Notation for Linked Data. It is a lightweight Linked Data format used to serialize data in a way that is both human-readable and machine-readable. JSON-LD is a method of expressing structured data using the JSON format.

What is JSON-LD?

JSON-LD is a method of adding semantic meaning to data expressed in JSON format. It encodes data in a way that is easily consumable by search engines, web crawlers, and other software applications.

JSON-LD is specifically designed to be easy to use and understand for both humans and machines.

Advantages of using JSON-LD

There are several advantages of using JSON-LD:

  1. Increased visibility: Using JSON-LD markup can enhance your website's visibility in search engine results pages (SERP).
  2. Improved accuracy: JSON-LD is a machine-readable format that reduces the likelihood of errors compared to other formats.
  3. Improved user experience: JSON-LD can provide additional context to search engines, resulting in a better user experience.

What is the difference between JSON and JSON-LD?

JSON is a really useful format for exchanging data between web applications. JSON-LD is a related format that focuses on encoding linked data on the web.

It's great because it provides a standard way to express context and semantics for data, which makes it easier to integrate and share data across different applications and domains.

Plus, JSON-LD is designed to be easy for humans to read and write.

So, to sum it up, JSON is used for data exchange, while JSON-LD is used for encoding linked data on the web with context and semantics, which makes it easier to integrate and share data.

How to Use JSON-LD

To use JSON-LD, add a script tag to the head section of your HTML document. The script tag should contain the JSON-LD markup that defines the structured data.

You can add the markup manually or generate it using tools like Google's Structured Data Markup Helper.

Here is an example of how JSON-LD can be used to define structured data for a recipe:


JSON-LD is a powerful tool for adding structured data to your website. It is easy to use and provides several advantages, including increased visibility, improved accuracy, and a better user experience.

By using JSON-LD, you can ensure that your website is easily discoverable by search engines and provides users with the information they need.

Frequently asked questions