Konigle

Keyword stuffing

Keyword stuffing is the process of overloading a website page with specific target keywords, either visible or hidden.

Keyword stuffing is an unethical and now-penalized SEO practice where websites overload their content with target search terms in an unnatural, spammy way. Some examples of such practices are excessive repetition of keywords or phrases, forcing keywords where they don't naturally fit, including irrelevant keywords just to rank for them and using invisible text (same color as background) to hide stuffed keywords.

Published
December 4, 2022
Updated
November 8, 2024

Frequently Asked Questions

No, keyword stuffing is definitely a negative ranking factor. Trying to manipulate rankings with repeated uses of words or phrases will only cause a website to rank lower in Google's search results.

The easiest way to calculate keyword density is generally to divide the number of times a particular keyword is mentioned by the total number of words in the text and then multiply the result by one hundred to get your keyword density percentage.