Labour Day

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Labour Day (Labor Day) is an annual holiday across the world that celebrates the working class. Labour Day has become an important e-commerce promotion event across the world. 

Why is labour day celebrated ?

Labour Day is the celebration of the achievements of workers across the world. It usually is celebrated in most countries in the world with International Workers Day on May first, also called May Day. It has its origins in the labour movement that championed the 8 hour day. 8 hours for work, 8 hours for sleep and 8 hours for recreation.

The labour day holiday 

Labour day is usually a holiday in most countries. Though most countries in the world celebrate labour day on May 1st , some countries like the United States its celebrated on the first Monday of September. Being a holiday, labour day and the labour day weekend is usually used by retail and especially e-commerce merchants to run promotions and increase sales. 

Consumers usually wait for the Labour day holiday to make purchases anticipating discounts. 


1. How to run a labour day promotion on my Shopify store ?

You can use the Konigle Storewide Flash Sale tool, to schedule and inform your customers using SMS or email about the labour day promotion. It would take less than 15 minutes to set up a promo.  What is even better ? You can analyse how the labour day promo impacted your profit margins using the built in analytics feature.

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