Merchandising
Merchandising in e-commerce aims to improve customer satisfaction by presenting products effectively. This involves using product placement, pricing, promotions, reviews, and visual merchandising.
Merchandising is all about making your products look their best so that customers are drawn to them and more likely to make a purchase. When it comes to e-commerce, merchandising means making sure your website is set up to show off your products in the best way possible.
This includes everything from having great product images and descriptions to making sure your products are sorted and arranged in a way that makes sense for your customers.
Effective merchandising can make a significant difference in the success of an e-commerce business.
It can increase product visibility and discoverability, drive traffic to your website, boost conversion rates, and improve customer satisfaction.
Merchandising vs Marketing
Merchandising and marketing are two super important parts of your business.
Marketing helps you sell your products through advertising and other strategies, while merchandising is all about how you present your products to your customers.
You want to create an awesome shopping experience that will encourage your customers to make a purchase, and marketing will help you get the word out and drive traffic to your website.
So remember, merchandising is all about presentation and marketing is all about promotion. GMV represents the total value of merchandise sold through an e-commerce platform during a specific period of time.