What is a meta tag?
Meta tags are small snippets of code that help search engines understand and categorize web pages. While they aren't visible to users, they play a crucial role in influencing how well a page performs in search results.
For sellers, meta tags are extremely important for optimizing their product pages and websites for search engines.
By using relevant keywords and descriptive meta tags, sellers can significantly increase their chances of appearing higher in search results, which can ultimately result in more traffic and sales.
How many meta tags are there?
When it comes to meta tags, there are actually quite a few different types out there. However, for e-commerce sellers like yourself, it's worth noting that the most important ones are:
- Title tag: This is the friendly text(Title) that appears in the search results and at the top of the browser window (web pages). It should be a short and precise description of the page content.
- Meta description: This is a brief and friendly description of the page that appears below the title tag in search results. It should be captivating and informative, aiming to encourage users to click through to the page.
- Meta keywords: This tag is not widely used by the majority of search engines anymore. However, it can still be useful for certain specific search engines and directories. Therefore, it is worth considering its use in those particular cases.
What are meta tags and alt tags?
Meta tags and alt tags are both types of metadata, but they serve different purposes.
Meta tags are used to give information about a web page to search engines, while alt tags are used to provide information about images to search engines, screen readers and other assistive technologies.
How do I write meta tags?
When writing meta tags, it is important to keep the following tips in mind:
- Remember to include relevant keywords in your meta tags, but be careful not to overdo it.
- Write friendly and brief descriptions that accurately represent the content of your page.
- Ensure that your meta tags are unique to each page of your website.
How do I create a meta tag?
To create a meta tag, you need to add the following code to the section of your HTML document:
To create a title tag, use the following code:
But the above is a small technical detail. With Konigle, you don't need to worry about that. The Konigle website builder already includes these features for you. Simply add your information directly into the provided boxes.
