What is a naked domain?
A naked domain is a domain name without the subdomain "www". For example, the naked domain for Google is google.com, while the fully qualified domain name (FQDN) is www.google.com.
From a seller's perspective, having a naked domain is really important because it can enhance brand recognition and build trust.
When customers see a naked domain in their browser's address bar, they can be sure that they are on the official website of the brand. This really helps to create a sense of confidence in the customer and boosts the likelihood of them making a purchase.
Why is the naked domain important?
Let me share with you a few reasons why having a naked domain is super important for all you e-commerce sellers:
- Brand recognition: When customers see a naked domain in their browser's address bar, they can be confident that they are visiting the official website of the brand. This can greatly enhance brand recognition and foster trust.
- SEO: A naked domain can actually boost your website's SEO performance. The reason behind this is that search engines, like Google, tend to see naked domains as more authoritative compared to domains with subdomains. So, it's definitely something worth considering!
- Security: Using a naked domain can actually enhance your website security. The reason behind this is that it is comparatively more challenging to imitate a naked domain than a domain with a subdomain.
What is the difference between www and non-www DNS?
www stands for World Wide Web. It's a cool subdomain standard that we use to identify awesome websites on the internet!
The main distinction between www and non-www DNS is that www DNS is more commonly used. Most websites opt for the www subdomain, although there are exceptions. For instance, the BBC website does not utilize the www subdomain.
There is no technical difference between www and non-www DNS. Both types of DNS can be used to resolve a domain name to an IP address.
What is the difference between a subdomain and an apex domain?
A subdomain is a special kind of domain name that is part of a bigger domain name. For instance, the subdomain blog.google.com is actually a part of the main domain name google.com.
An apex domain is a domain name that stands on its own, without being part of a larger domain name.
For instance, the apex domain google.com is not connected to any larger domain name.
How to set up a naked domain?
To get your website up and running with a naked domain, you just need to follow these simple steps:
- Purchase a naked domain from a domain registrar.
- Update your DNS records to direct the naked domain to your website's hosting server.
- Configure your website to accept traffic on both the www and non-www versions of your domain name.
Tips for using a naked domain for your website?
I've got some handy tips for you on using a naked domain for your e-commerce website:
- Choose a domain name that is short, memorable, and relevant to your business.
- Ensure that your website is responsive and visually appealing on all devices.
- Use a secure connection (HTTPS) for your website.
- Make sure to regularly update the content and security of your website.
By following these helpful tips, you can utilize a naked domain to enhance your e-commerce website's brand recognition, SEO performance, and security.