Newsletter Popup
A newsletter popup or an email popup is a small interactive window that pops up on a website, typically encouraging site visitors to exchange their contact details for certain incentives.
Businesses typically prompt site visitors to exchange their name, email, and phone number for something of value such as a discount, exclusive content, early access, etc.
Purpose of an email popup:
- Grow email list for future marketing campaigns
- Increase website engagement beyond initial browsing
- Highlight time-sensitive promotions or special events
- Author
- Wen Lin Poh
- Published
- Updated
- January 27, 2025