What are Orphan Pages?
The pages without any links to them are called orphan pages. Visitors of websites and site crawlers will not be able to find them because they are doesn't link with other pages.
However, Orphan Pages can be found by search engines in search results. Sometimes they could also have been submitted for indexation with other pages but then never linked again. Mostly they are being indexed through the sitemap when crawlers crawl the sitemap and find the pages then index them.
These pages can appear for various reasons, including some old pages that have been unlinked but remain published, site architectural issues (Eg SILO or Flat structure), products that have sold out from inventory but are still available, etc.
Why Are Orphan Pages Harmful?
Search engines like Google or Bing assume that a page that doesn’t get any Internal links from within its own site has no importance. Even if your orphan pages are found in your website sitemap, they are still a problem for SEO.
1. Low Rankings: Even if these pages have good content but they typically don’t rank well in SERPs or get many organic search results (Organic traffic).
2. Crawl Issues: Low-value orphan pages can be problematic to crawl budgets from your important pages that need to rank.
3. Difficult Navigation: These pages make websites difficult to navigate for both the user and the crawler. This is also very bad for user experience and crawler to crawl pages.
Orphan pages and Shopify stores
Orphan pages are a big hassle for most Shopify stores, mostly due to store themes being used. Here's the link to an article explaining the problem.
How to Find Orphan Pages?
There are several methods or tools you can use to identify orphan pages.
- Google Analytics
- Screaming Frog
- Use log files
- Review from sitemaps
Best techniques for internal linking?
- Optimize anchor text for your targeted primary keyword.
- Deep linking in your website Architecture.
- Put naturally readable internal links.
- Link with the best relevant content.
- Use do follow links for pages
- Use static HTML complete URLs.
Q. What is Orphan Page vs. Dead-End Page?
Ans. Orphan pages and Dead-End Page are not the same. Orphan pages aren’t linked from another page on the same site, whereas dead-end pages do not link to any other page on the site.
Q. Are orphan pages bad?
Ans. Orphan pages aren't good for either users or crawlers on the website.
Q. How to fix orphan pages on a Shopify Store ?
Ans. Using the Konigle SEO tool, all orphan pages on a Shopify Store can be fixed in one click of a button.