Updated on

A planogram is a tool that helps sellers optimize product placement and improve the shopping experience for customers. To read a planogram, you need to identify the product category, name, quantity, placement, and price.

What is a planogram?

A planogram is a useful thing that retailers use to ensure their products are displayed in the best possible way. It consists of a visual guide that shows where everything should be placed on a shelf or in a category. This helps stores optimize their product placement and improve the overall shopping experience for customers.

From the perspective of an e-commerce seller, a planogram can be a valuable tool for increasing sales and improving customer satisfaction.

Carefully considering how your products are displayed on your product pages and listings can make it easier for customers to find and purchase what they're looking for.

Importance of planogram in e-commerce

  • Increased sales: A well-designed planogram can help increase sales by making it easier for customers to find and purchase your products. When customers can easily find what they are looking for, they are more likely to make a purchase.
  • Improved customer satisfaction: A well-designed planogram can enhance customer satisfaction by providing a visually appealing and user-friendly shopping experience. Satisfied customers are more likely to return to your store and make repeat purchases.
  • Reduced costs: A well-designed planogram can help reduce costs by optimizing inventory management and reducing product returns. When products are displayed logically and organized, customers are less likely to make mistakes when placing orders.

Types of planograms

There are two main types of planograms:

  • Static planograms: Static planograms are typically used in brick-and-mortar stores. They are fixed and cannot be changed without updating the planogram.
  • Dynamic planograms: Dynamic planograms are typically used in e-commerce stores. They are flexible and can be easily updated to reflect changes in inventory levels, promotions, and other factors.

Example of a planogram

Here is an example of a simple planogram for an e-commerce store that sells clothing:

Product category: Women's tops

Product names: T-shirts, blouses, and sweaters

Product quantity: 10 units of each product

Product placement: T-shirts on the left, blouses in the middle, and sweaters on the right

Product price: T-shirts cost $20 each, blouses cost $30 each, and sweaters cost $40 each.

How to read a planogram

To read a planogram, you need to understand the different elements that are typically included. These elements can include:

  • Product category: The planogram indicates the product category to which each product belongs.
  • Product name: The planogram lists the name of each product.
  • Product quantity: The planogram indicates the number of units of each product that should be displayed.
  • Product placement: The planogram shows where each product should be located on the shelf or in the category.
  • Product price: The planogram may also include the price of each product.

Once you understand the different elements of a planogram, you can start reading it by following these steps:

  1. Identify the product category that interests you.
  2. Find the name of the product you are interested in.
  3. Take note of the product quantity and placement.
  4. If applicable, take note of the product price.


By carefully considering what planograms are and how your products are displayed on product pages and in product listings, you can make it easier for customers to find and purchase your products.

Frequently asked questions