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Planogram

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A planogram is a tool that helps sellers optimize product placement and improve the shopping experience for customers. To read a planogram, you need to identify the product category, name, quantity, placement, and price.

A planogram is a useful thing that retailers use to ensure their products are displayed in the best possible way. It consists of a visual guide that shows where everything should be placed on a shelf or in a category. This helps stores optimize their product placement and improve the overall shopping experience for customers.

From the perspective of an e-commerce seller, a planogram can be a valuable tool for increasing sales and improving customer satisfaction.

Carefully considering how your products are displayed on your product pages and listings can make it easier for customers to find and purchase what they're looking for.

Types of planograms

There are two main types of planograms:

  • Static planograms: Static planograms are typically used in brick-and-mortar stores. They are fixed and cannot be changed without updating the planogram.
  • Dynamic planograms: Dynamic planograms are typically used in e-commerce stores. They are flexible and can be easily updated to reflect changes in inventory levels, promotions, and other factors.
Author
Published
November 22, 2024
Updated
November 22, 2024

Frequently Asked Questions

Planogramming is the process of visually representing the placement of products in a retail store or e-commerce site.

Merchandising encompasses a broader range of activities related to promoting and selling products. This includes everything from selecting and pricing products, to creating promotional materials and advertising campaigns.

Yes, planogramming can be considered a skill, especially for those working in retail and e-commerce. Creating effective planograms requires a combination of analytical skills, creativity, and attention to detail.