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Qualified lead

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A qualified lead is a detail that meets specific behavioral or demographical qualifications for your e-commerce store. Basically, visitor engagement levels indicate that he is likely to become a potential customer.

A qualified lead is your potential buyer (or customer) for whom you have actually created your products to sell. Every online store has its own criteria to identify qualified leads based on their goals and objectives towards products. You cannot pick one particular criterion for qualifying leads.

To connect with potential buyers, a store has to define its qualified leads clearly. You must invest a lot of time to identify your potential customers or leads. Your qualified leads are mostly recognized by sales and marketing.

The potential customer follows the following characteristics:

  1. Download content like an ebook
  2. Fill out forms of details
  3. Always try product demos (or ready for checkout)
  4. Spend time on your eCommerce store
  5. Repeated visits every time

Marketing qualified leads vs. sales qualified leads

There are mainly two types of qualified leads and both are equally valuable, but they represent little different points in the leading process.

Marketing qualified leads are users that are considered to be a good fit for your products and have taken the first step towards becoming your potential customer. For eg, you might consider a visitor who downloads an ebook to be a qualified lead.

Once a marketing-qualified lead is showing interest in your products or in-store then they become a sales-qualified lead.

For eg, If after a visitor downloads your ebook they also read two of your posts and request a demo of the product they are considered a more serious lead or sales-qualified lead.

Understanding the difference between these two qualified leads will help you manage the sales funnel of an eCommerce store more effectively and identify the leads that are ready to become a shopper.

Qualified Lead actions

Following is some action taken by the qualified lead:

  1. download software and free ebooks
  2. Filling out some online details forms
  3. Submitting an email ID in a newsletter
  4. Adding items to a favorite wishlist
  5. Adding items to the cart bag
  6. Repeat again and spend time on your store (website)
  7. Clicking on an advertisement to find your store
  8. Contact you to request more info.

Konigle's Shopify Back in Stock Alerts increase sales by 5% and improve margins by 10% basically, they help you to generate more qualified leads for your eCommerce store. 

How do you determine Qualified Leads?

Here is the Best Qualified Lead Generation Strategy help you to generate more qualified lead for your online store.

  • Attract the targeted or right traffic to your store
  • Add pop-ups or embedded on a product page
  • Analyze the performance of each lead magnets
  • Convert leads to customers as soon as possible
  • Always send follow-up emails to leads
  • Segment best possibilities
  • Use the best qualification framework for leads
Author
Published
November 22, 2024
Updated
November 22, 2024

Frequently Asked Questions

Simply, A lead is anyone who has visited or interacted with your eCommerce store. They may or may not become a buyer. A qualified lead is anyone who has gone through all qualifying criteria to assess their quality as a lead for your store, their fit as a customer, and their readiness to purchase.

An unqualified or non-qualified lead is one that has not completed the qualifying criteria in the sales cycle. There is a high chance that they do need what you are selling or they don't want to purchase a product from your store.

Leads can be divided into 3 parts: hot, warm, and cold. Hot leads are a visitor who is ready to make a purchase. Warm leads are a visitor who already knows about your online store but isn't ready to purchase yet. Cold leads are those who do not know about your store or its solutions.