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Qualified lead

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A qualified lead is an online store(website) visitor whose engagement levels indicate that he is likely to become a potential customer or purchase something from the store.


What is a qualified lead?

A qualified lead is your potential shopper(customer) for whom you have actually created your products to sell. A qualified lead is a detail that meets specific behavioral or demographical qualifications for your e-commerce store.

Every online store has its own criteria to identify qualified leads based on their goals and objectives towards products. You cannot pick one particular criterion for qualifying leads.

To connect with potential shoppers, a store has to define its qualified leads objective clearly. You must invest a lot of time to identify your potential customers or leads. Your qualified leads are mostly recognized by sales and marketing.

The potential customer follows the following characteristics:

  1. Download content like an ebook
  2. Fill out forms of details
  3. Always try product demos (or ready for checkout)
  4. Spend time on your eCommerce store
  5. Repeated visits every time

Marketing qualified leads vs. sales qualified leads

There are mainly two types of qualified leads and both are equally valuable, but they represent little different points in the leading process.

Marketing qualified leads are users that are considered to be a good fit for your products and have taken the first step towards becoming your potential customer. For eg, you might consider a visitor who downloads an ebook to be a qualified lead.

Once a marketing-qualified lead is showing interest in your products or in-store then they become a sales-qualified lead.

For eg, If after a visitor downloads your ebook they also read two of your posts and request a demo of the product they are considered a more serious lead or sales-qualified lead.

Understanding the difference between these two qualified leads will help you manage the sales funnel of an eCommerce store more effectively and identify the leads that are ready to become a shopper.

Qualified Lead actions

Following is some action taken by the qualified lead:

  1. download software and free ebooks
  2. Filling out some online details forms
  3. Submitting an email id in a newsletter
  4. Adding items to a favorite wishlist
  5. Adding items to the cart bag
  6. Repeat again and spend time on your store (website)
  7. Clicking on an advertisement to find your store
  8. contact you to request more info.

Best Qualified Lead Generation Strategy

  • Attract the targeted or right traffic to your store
  • Add pop-ups or embedded on a product page
  • Analyze the performance of each lead magnets
  • Convert leads to customers as soon as possible
  • Always send follow-up emails to leads
  • Segment best possibilities
  • Use the best qualification framework for leads

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