Retention Marketing

Retention marketing are efforts to retain existing customers.


Marketing efforts targeted at retaining existing customers and getting them to spend more with a brand are usually clubbed together as retention marketing efforts. Examples of retention marketing are second order discounts, existing customer promotions, educational content around your industry etc

Published
October 30, 2024
Updated
November 8, 2024

Frequently Asked Questions

The benefits of retention marketing are lower customer churn, higher revenue retention, greater engagement and increased brand awareness.