What is seasonality ?
In ecommerce, seasonality refers to the predictable patterns of consumer behavior that occur at specific times of the year. These patterns can be driven by a variety of factors, such as holidays, weather, and cultural events. For example, online retailers may see an increase in sales of winter clothing during the colder months of the year, or an increase in sales of gifts and decorations around the winter holiday season.
Understanding seasonality in e-commerce can be important for a variety of purposes. For example, retailers can use this knowledge to plan their inventory and marketing efforts, so they are prepared for the busiest times of the year. They can also use this information to set prices and create promotions that are likely to be successful based on historical data. By understanding seasonality, e-commerce businesses can better anticipate and respond to changes in consumer demand, which can help them to be more successful in the long run.