Konigle

Social Proof

Social proof is a psychological and marketing phenomenon where people look to the actions, decisions, and behaviors of others to guide their own choices. Examples of how a business can use the internet to use harness social proof is customer reviews, product ratings, testimonials and case studies.

Social proof is a competitive advantage
Published
December 7, 2022
Updated
November 8, 2024

Frequently Asked Questions

The most popular and common social proof are reviews by your customers, endorsements, industry expert opinions, and content created outside your brand.

The most common social proof example you often see on social media is an Instagram post or tweet about a product by a celebrity or influencer.

When a potential customer copies the actions of others simply because others are already doing those actions. It's a concept related to human behavior but directly applies in the e-commerce industry, especially in your online stores.