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Time lag

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The time lag is the time interval between a user's first time coming to your online store (website) and becoming a potential customer in the future.


What is time lag?

When a visitor visits your eCommerce store for the first time, there is always a possibility of him becoming your regular buyer in the future. Now, the time interval between that visitor visiting your store for the first time and the visitor becoming your regular potential customer is basically known as Time Lag.

For eg, if a visitor lands on your product page or your online store website, and the visitor visits your store for up to 5 days before finally deciding to purchase your product, Then the time lag for that particular customer is five days.

Time Lag actually helps you to understand how funnels interact along a conversion path, and how long it takes your shopper to purchase or convert.

Importance of Time Lag

Time Lag helps you to understand the amount of time it takes for your shopper to convert from the first time in the store to the final conversion to purchase a product.

Time Lag also helps you figure out how many touches are done by the shopper during conversion.

The Time Lag can help you understand the behavior of visitors to your store. It can help you analyze and find out which of your conversion elements are not working properly.

If you know the conversion rate of your shoppers can help you understand which things of communication are broken in your conversion funnel and learn to fix and optimize them for the better.

You can use the time lag reports to measure your store products' effectiveness or your landing page design.

How to Implement Time Lag

Implementing time lag in your eCommerce store is a step towards success.

  • Sign up for google analytics
  • Create a property in the dashboard for your store.
  • Set up a view that helps you to categorize data depending on the type of data.
  • Connect your eCommerce store with analytics.
  • Then navigate to the time lag.
  • Select the number of days you want to get reports and analyze them.

This setup always is essential for marking campaigns and giving your store intelligence to the next level.

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