User Penetration
User penetration is the percentage of the population that conducts online shopping in a region over a period of time.
User penetration refers to the percentage of the target audience or market that has adopted a particular product, service, or technology. It is a key metric that helps businesses understand how widely their offerings are being used within a specific demographic or geographical area.
For example, if there are 100 people in a market and 60 of them have bought something online within the past year, the user penetration rate for that e-commerce market would be 60%.