User Penetration

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User penetration is the percentage of population that conduct online shopping in a region over a period of time.

User penetration in the context of e-commerce refers to the percentage of potential customers, usually within a specific demographic or geographic market, who have made at least one purchase from an e-commerce platform over a certain period of time.

For example, if there are 100 people in a market and 60 of them have bought something online within the past year, the user penetration rate for that e-commerce market would be 60%.

This is an important metric for businesses as it can help them understand the current reach of e-commerce within a particular market and identify potential for growth.

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