Website banner

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It creates a strong first impression, conveys the brand's identity, and highlights key products or services. Including a banner on your website can promote new products, emphasize popular items, create urgency, drive traffic, and build brand awareness. 

What is a website banner?

A website banner, also known as a hero banner, is a large and eye-catching image or graphic that is strategically placed at the top of a website. It serves as the focal point, grabbing the attention of visitors as soon as they land on the page.

The purpose of a website banner is to create a strong and lasting first impression, establishing the overall tone of the website and encouraging visitors to delve deeper.

By incorporating visually appealing elements like vibrant colors, captivating visuals, and compelling messaging, a website banner can effectively convey the brand's identity, highlight key products or services, and instill a sense of professionalism and trustworthiness.

Why should you include a banner on your website?

Here are a few reasons why you might want to include a banner on your website:

  • To promote new products or special offers - Utilizing a banner is an effective method to attract visitors' attention and inform them about your latest products or special offers.
  • To emphasize popular or best-selling items - Using a banner can effectively draw attention to your most popular or best-selling items, thereby encouraging visitors to make a purchase.
  • To create a sense of urgency or scarcity - You can use a banner to promote limited-time offers or products that are in low stock, creating a sense of urgency or scarcity.
  • To drive traffic to specific pages on your website - You can use a banner to direct traffic to specific pages on your website, such as your new product page, sale page, or contact page.
  • Building brand awareness and brand identity - A banner can assist in building brand awareness and brand identity by ensuring consistent branding and messaging throughout your website.

What should a website banner say?

Your website banner should be clear, concise, and persuasive. It should effectively communicate your main message in a way that is easily understandable for visitors.

Here are some tips for writing effective website banner text:

  • Use compelling headlines - Your headline should immediately grab attention and clearly convey your main message.
  • Highlight your benefits - What sets your products or services apart? Why should visitors choose to buy from you? Make sure to emphasize your key benefits in your banner text.
  • Include a call to action - Inform visitors about the desired action, such as shopping now, learning more, or signing up for your email list.

What makes a good banner?

A good website banner is one that is visually appealing, informative, and persuasive. It should be clear, concise, and easy to understand.

  • Use high-quality images or graphics - Make sure your banner is visually appealing and eye-catching. Include high-quality images or graphics that are relevant to your business and your target audience.
  • Use consistent branding - Ensure that your banner aligns with the overall branding of your website. Utilize the same logo, colors, and fonts across all pages.

Website banner size

The standard size for a website banner is typically 1920x1080 pixels, as it provides a visually appealing and balanced display.

However, when determining the ideal size for your banner, it is important to consider various factors. One crucial aspect to take into account is your website's design.

By aligning the dimensions of your banner with the overall layout and structure of your website, you can create a seamless and harmonious visual experience for your visitors.


Website banners play a crucial role in e-commerce websites. When used effectively, they can promote products and services, boost sales, and enhance brand visibility.

Frequently asked questions