In marketing GWP refers to offering a gift with purchase. As per GWP meaning & Definition : "GWP is a sales promotion technique in which a customer is offered a second product free on the condition that the customer buys a larger value product."
PS: a gift with purchase is different from a giveaway. Here are the full details: What is the difference between a Gift and a Giveaway ?
GWP marketing provides numerous advantages for both businesses and customers. For businesses, it serves as a highly effective method to enhance sales and attract new customers.
By offering a complimentary gift, businesses generate a sense of excitement and motivate customers to make a purchase. This strategy can aid businesses in clearing out surplus inventory or promoting new products.
On the customer side, GWP marketing offers extra value and enhances the overall shopping experience.
Customers feel delighted and valued when they receive a complimentary gift with their purchase. It can also provide them with the opportunity to explore new products or samples they may not have previously considered.
GWP marketing is super popular in lots of different industries, like cosmetics, fashion, and consumer goods. Let me give you a few examples of how businesses use Gift with Purchase marketing:
- Beauty Brands: Numerous beauty brands generously provide free samples or deluxe-sized products as delightful gifts with purchase. This wonderful opportunity allows customers to explore a variety of products and uncover new favorites.
- Fashion Retailers: Fashion retailers frequently offer exclusive accessories or limited-edition items as gifts with purchase. This adds a special touch and motivates customers to make a purchase.
- Online Retailers: E-commerce websites often provide free shipping, discounts, or bonus items as a way to encourage customers to make a purchase. This not only boosts online sales but also enhances customer satisfaction.
GWP marketing is an amazing tool that brings benefits to both businesses and customers. By offering a complimentary gift with a purchase, businesses can attract customers, increase sales, and strengthen brand loyalty.
On the other hand, customers get to enjoy additional value, a feeling of being rewarded, and the chance to try out new products. The next time you come across a GWP offer, make sure to take advantage of it and relish in the advantages it brings!