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What is gwp meaning in marketing ?

gwp meaning marketing

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In marketing GWP refers to offering a gift with purchase.  As per GWP meaning & Definition : "GWP is  a sales promotion technique in which a customer is offered a second product free on the condition that the customer buys a larger value product."

PS:  a gift with purchase is different from a giveaway. Here are the full details :  What is the difference between a Gift and a Giveaway ?