How to install facebook pixel on shopify?

How to install facebook pixel on shopify?
Arun Patel

Arun Patel

May 2 2023


Shopify Meta Pixel is a powerful feature that helps businesses track and analyze customer behavior on their website. With it, businesses can gain valuable insights to improve their business, optimize website performance, and boost sales.

Shopify Meta Pixel

One great tool that you can use for your online business is the Shopify meta pixel. The Shopify meta pixel is a fantastic feature that enables you to track and analyze customer behavior on your website. It's really powerful and can provide valuable insights to help you improve your business.

By adding the Shopify meta pixel, businesses can get valuable information about their customer's preferences, behaviors, and interactions.

This valuable information can be utilized to enhance marketing strategies, optimize website performance, and ultimately boost sales.

The Shopify meta pixel is an incredibly valuable asset that can greatly enhance the success of any online business.

How do I manually install Facebook pixels?

Add Facebook Pixel to shopify manually
Add Facebook Pixel to shopify manually

Here are the steps to manually install Facebook Pixel on Shopify:

1. To get started, log in to your Facebook Ads Manager account and go to the "Pixels" tab. From there, select "Create a Pixel" and give it a name.

To get the Facebook pixel code, follow these steps:
  1. Log in to your Facebook Ads Manager account and navigate to the "Pixels" tab under Business Settings.
  2. If you haven't created a pixel yet, click on the "Create a Pixel" button. Otherwise, select the pixel you want to use.
  3. To continue, click the "Set up the Pixel/Add" button. Then, create a pixel name and click "Setup pixel now.”
  4. Choose how you want to install the pixel. Select "Manually install the code yourself" to get the code for manual installation.
  5. You will see the pixel code that you need to install on your website. Copy the entire code.

2. Navigate to "Online Store" on your Shopify dashboard, and click "Themes". Then, click on "Actions (3 dots)" and select "Edit Code".

3. Locate the "theme.liquid" file in the code editor and click to open it.

4. Find the tag and paste the Facebook pixel code immediately above it.

5. If the pixel Id is not found in the code, replace the text in the code with your Facebook pixel ID. You can find this ID in the Facebook Ads Manager under the "Pixels" tab.

6. Save the changes and exit the code editor.

7. To test if the pixel is working, visit your website and then return to the Facebook Ads Manager. Click on "Pixels" and then click on "Test Events". You should see a green checkmark next to the pixel ID, indicating that it's working.

That's it! Your Facebook pixel is now installed on Shopify and ready to track data for your Facebook Ads campaigns.

Do you need to install Facebook pixel on every page?

Wondering if you should install Facebook pixel on every page of your Shopify store? It's a common question among many Shopify store owners. Well, the answer is a definite yes! Installing Facebook pixel on every page of your store is actually a great idea for several reasons. So go ahead and get it set up!

First of all, when you install Facebook pixel on every page, it will help you track the actions and behaviors of your website visitors more accurately. This will give you valuable insights into how users interact with your store, including the pages they visit and the products they are interested in.

Secondly, by installing Facebook pixel on every page, you'll be able to create more targeted and effective Facebook ads. With pixel data, you can easily create custom audiences based on specific actions taken on your website, like adding items to a cart or completing a purchase. This will greatly help you reach the right audience with your ads and significantly increase the chances of converting them into customers.

Lastly, by following this approach, you'll be able to maximize the effectiveness of your Facebook advertising campaigns. By monitoring the entire customer journey, starting from their initial visit to your website until they make a purchase, you can fine-tune your ads and make informed decisions backed by data. This will undoubtedly assist you in enhancing your return on investment (ROI).

In conclusion, I highly recommend installing Facebook pixel on every page of your Shopify store. This will provide you with valuable data, allowing you to create targeted ads and optimize your advertising campaigns. So, don't forget to install Facebook pixel on every page to maximize the benefits of your Shopify store and Facebook advertising efforts.

Arun Patel


Arun Patel

Arun Patel previously an e-commerce merchandiser, is passionate about increasing Average Order Value and spends time researching and writing about profitable tactics to increase AOV.