Manufacturer website: The Definitive Guide

Manufacturer website: The Definitive Guide
Maxwell Reed

Maxwell Reed

Aug. 10 2023


Manufacturing company websites provide product information, establish thought leadership, offer technical resources, customer testimonials, case studies, and other content to capture search engine demand and grow business.

What is a manufacturers website ?

Manufacturing company websites are designed to provide information about a manufacturer’s products and services so as to be able to capture search engine demand and grow the manufacturer’s business.

Typically, a website of a manufacturer provides product information, establishes thought leadership, manufacturing capabilities, provides technical resources, customer testimonials, case studies, and other related content. A well-structured manufacturer website with proper flow, organization, and SEO can increase sales and profit margins by capturing demand from all over the world.

Why should a manufacturing company have a website?

Is having a website valuable for manufacturers today? Yes, in order to increase revenue and become successful, having a website is an essential tool for growth in this day and age. In fact, according to McKinsey & Co, approximately 70% of B2B decision-makers first discover suppliers online, and being able to capture search engine demand is non-negotiable. Most manufacturers do not really focus on capturing demand from the internet and lose out on a lot of potential customers.

Therefore, having a well-structured website that not only provides valuable product information but also valuable insights around the industry is one of the most profitable ways to grow your business. Here are some reasons why manufacturing businesses should have a website:

Having a website with effective Search Engine Optimization (SEO) and Call to Action (CTA) can help businesses maximize their return on investment (ROI). If SEO is done well and a website ranks high in search engine results pages (SERPs), more people are likely to click through. Combining this with clear and well-placed CTAs can increase the likelihood of visitors converting into customers.

Next, a seemingly minute and often overlooked but important reason why manufacturing businesses should have a website is that it adds credibility to them. A website is like a virtual business card for a company, and it is one of the first things that potential customers will look for when considering doing business with you. However, simply having a website is not enough. A poorly designed website can give visitors the impression that a company is unprofessional. On the other hand, a well-designed website conveys that the company is in touch with current trends, which can help potential customers feel confident that they are making a purchase from a reputable source.

Lastly, it simply is not enough to rely on social media solely, with its reach slowly declining over the years. This makes having a website important to manufacturing businesses more than ever. A website gives manufacturing businesses more control over their online presence and allows them to track analytics to see site visitors and interactions.

If you're a manufacturer looking to build a B2B website and the complexity of website design is your biggest concern, here's a solution: use Konigle. It is a user-friendly platform for beginners to get started on. With Konigle, creating a beautiful website that reflects your brand has never been easier!

Frequently asked questions

Yes, having a manufacturer's website can significantly increase sales. A well-built website serves as a powerful tool to attract, engage, and convert potential customers. Here's how:

  1. Online Presence: In the digital age, consumers often research products and companies online before making decisions. A website ensures your brand is visible and reaches potential buyers.
  2. Credibility and Trust: A manufacturer website enhances your brand's credibility and establishes trust by providing essential information that builds confidence in potential buyers.
  3. Product Showcase: Your website allows you to present your products in detail, with high-quality images, and descriptions. This can keep visitors informed about your products, their features, and applications resulting in them being more likely to make purchasing decisions.
  4. E-Commerce Capabilities: Having an e-commerce feature allows customers to conveniently purchase products online, leading to immediate sales.
  5. SEO: A well-optimized website ranks higher on search engines, making your products more discoverable when potential customers search for relevant terms.
  6. Testimonials and Reviews: Positive customer reviews and testimonials displayed on your website can influence potential buyers' decisions and boost their confidence in choosing your products.
  7. Cross-Selling and Upselling: Through well-placed recommendations and product suggestions, a website can encourage customers to explore related or complementary products, increasing the average order value.

Overall, a manufacturer's website serves as a dynamic sales tool that reaches, informs, and engages potential buyers, contributing to increased sales and business growth. Build your B2B website easily with Konigle today.

Maxwell Reed


Maxwell Reed

Maxwell Reed a growth engineer is helping online stores with insights and recommendations to help implement conversion rate optimisation tactics.