Creating an E-commerce site means considering the website’s overall design, from the aesthetics to navigation and accessibility. These aspects are crucial for providing a seamless shopping experience. We find a lot of time being wasted ( to the tune of months) on trying to get a e-commerce website design inspired by a big brand, to come up with a website that looks like a worse copy of the original inspiration. What gets lost in this e-commerce store design project is the need to understand not just how a website looks but also how it works.
Nike is known for its strong brand identity, and a well-designed website. We analyse the Nike website to find design tactics that stores can use to build a high converting website.
Clean and minimalistic layouts can help focus attention on the products and content. Effective use of white space, clear navigation menus, and organized content can enhance the overall user experience. Also note how Nike uses a light grey figure background color to make sure the products pop out well.
With the increasing use of mobile devices, it's crucial to have a responsive design that adapts to different screen sizes. This ensures that the website functions well on various devices, providing a seamless experience for users.
Nike's products are visually appealing, and incorporating high-quality product images and lifestyle shots can showcase the brand's offerings in an engaging and visually appealing manner.
A well-designed website typically has intuitive navigation, making it easy for users to find what they're looking for. Clear menus, search functionality, and well-structured categories can help users navigate the site efficiently.
Nike offers a membership program that provides various benefits to users, including early access to product releases, exclusive offers, personalized recommendations, and access to events. This membership enhances the overall user experience and provides added value to loyal Nike customers.
Nike provides a store locator tool that enables users to find nearby Nike retail stores. Users can search based on their location and get information on store hours, contact details, and directions. This fits in well with an omni channel commerce strategy for brands selling both offline and online, like Nike