See how ‘Less is More’ helped Able Carry grow profitably

See how ‘Less is More’ helped Able Carry grow profitably
Maxwell Reed

Maxwell Reed

June 13 2023

64
12.7k

Able Carry focused on a small niche with just four core products, setting themselves apart from the commoditized market of dropshipping stores. Start small, focus on a niche and grow profitably to create a superior customer experience!

Here is something Able Carry did that many Shopify stores, especially dropshipping stores, fail to do: 

As they say, focus is where your energy flows. In the above example, Able Carry sells only 4 different types of backpacks : the Daybreaker, Max, Daily and the Thirteen Daybag. They don’t even sell more than 4 accessories, namely two pouches, a cooler bag and a rain cover. In total, they offer eight products, with four core offerings. This approach helps them focus on creating their place in a market that has almost become commoditized with so many players. This is surely an example of "less is more."

So, what is the key takeaway from this? Start small, focus on a small niche and then grow profitably. This helps you identify your target customers well and provide a superior customer experience. Everyone has to start somewhere, even Amazon.com started with books before it became the ‘Everything store’.

Maxwell Reed

Author

Maxwell Reed

Maxwell Reed a growth engineer is helping online stores with insights and recommendations to help implement conversion rate optimisation tactics.