Ikea : Case Study

Ghanshyam Jadhav

7 min read

6 tactics to steal from ikea.com and implement on your online store

IKEA was founded in 1943 in Sweden by Ingvar Kamprad. With over 400 stores in 52 countries, it is the biggest brand in the Furniture industry.

Brief statistics for ikea.com according to SEMRush

- Organic traffic: 185.9M (worldwide)

- Major countries: United States, Germany, France, United Kingdom

Quality products, affordable prices, and customer value are big reasons for IKEA's success. Cost-effectiveness is one of the strong bases of IKEA's stay among its competitors. As per Statista, the leading selling countries of IKEA products in 2021 are as follows.

Here are 6 growth tactics to steal from ikea.com and implement in your online store.

Ikea offers a wishlist feature that allows customers to create personalized collections of products they want to buy and save them for future reference, indicating interest in a product without an immediate intent to purchase.

IKEA's wishlist page displays the user's favorite item<br>
IKEA's wishlist page displays the user's favorite item<br>

The tactic of wishlists for eCommerce stores, using Ikea as an example. Wishlists/favorites page can improve the customer experience and provide valuable insights for sellers, such as measuring the effectiveness of marketing campaigns.

Using wishlists to alert customers about sales is an effective way to encourage them to complete their purchases and make them qualified leads.

This tactic highlights a feature of Ikea's website that allows shoppers to save items to their wishlist and share it with others, potentially driving more traffic to the site.

This tactic is all about what the "compare at price" is in online stores. It is the original price of a product that appears crossed out or shown next to the discounted price during a sale. This helps customers visualize the difference between the current and original price and how much they would be saving.

In ikea website, you will see a comparison of the prices of some products. Mostly you saw a promotional description: "new lowest price" and valid till as shown images in below.

Compare prices of products on Ikea's website.
Compare prices of products on Ikea's website.

Use Konigle's Bulk Price Editor tool to easily add or edit Compare at prices on your online store. Here is a brief video tutorial that demonstrates add or edit compare at prices on your online store step-by-step. The video will guide you through the process, from the initial to the final stages of execution.

How to change compare at price

A study that found using "charm pricing," or pricing products with figures ending in odd numbers, can increase sales by an average of 4% compared to using "rounded" price points.

The concept of charm pricing is the psychological phenomenon where people are disproportionately influenced by the left-most digit of a product's price. In the below image from ikea.com, you saw product prices end with 9.

Displaying charm prices that end with .9 for IKEA website visitors.
Displaying charm prices that end with .9 for IKEA website visitors.

The type of rounding used for online stores may depend on the products being sold and the industry. It suggests downloading a study on charm pricing from Konigle Sellingnomics for more information.

Use Charm Pricing Seller Tool from Konigle to implement charm pricing on a Shopify store for all products automatically.

Ikea’s marketing strategy of creating scarcity and FOMO (fear of missing out) through limited-time offers with discount prices. This tactic induces anticipation and buzz among buyers, resulting in a boost in IKEA’s sales.

Ikea's website has limited-time offers on some products to encourage FOMO.
Ikea's website has limited-time offers on some products to encourage FOMO.

Konigle's Bulk Price Editor tool can be used to schedule draft products to become active at a designated time and create email and SMS campaigns to inform subscribers of an upcoming launch or easily create limited-time offers like IKEA’s.

This appears to be about Ikea’s membership program, which offers an exclusive 5% off every visit every day to IKEA's customers, including special offers, free in-store perks, price protection, and more. It’s free to join, and you’ll be saving in no time.

This is the best tactic of Ikea, which creates a sense of exclusivity, community, and personalization in its members, contributing to and strengthening brand loyalty. We suggest that other stores could learn from this tactic.

Ikea's website offers membership discounts to customers.
Ikea's website offers membership discounts to customers.

Maybe now you have a question about how you can steal this tactic. Do so by rewarding your loyal customers when you create customer-based price rules with Konigle's Customer-Based Pricing tool!

One way to increase customer loyalty is by rewarding them with discounts and special offers. This not only shows your appreciation for their business but also encourages them to continue shopping with you.

You can easily implement this tactic by using tools such as Konigle's Customer Based Pricing. With this feature, you can create customer-based price rules that offer discounts to your loyal customers. By doing so, you can attract new customers while also retaining your existing ones.

The clearance section lets shoppers know that certain items will be discontinued and will not be restocked in the future. This helps prevent dead stock and boosts sales.

Marketing tactics can be highly effective in boosting sales and reducing the risk of dead stock. One method that has proven successful is the use of clearance tabs or Last chance to buy, such as the text near buying button of the product Ikea's website.

Ikea's website has a clearance section that shows products available for last-chance purchases.
Ikea's website has a clearance section that shows products available for last-chance purchases.

Not only do these Last chances to buy draw attention to specific products, but they also create a sense of urgency for potential buyers who fear missing out on a good deal. By implementing tactics like these, businesses can increase their visibility and appeal to customers who might otherwise overlook their products.

To implement the Clearance Collection Strategy on your Shopify Store, you can use the 'run flash sale' tactic or Konigle's bulk price editor tool. These options are provided under the pricing power strategy. Through the bulk price editor tool, you can edit selling prices, add tags on discounted products, and display them on the Clearance Collection Page.

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